PS+ Influencer Campaign
The Concept
Gift cards, which can be used to top up the PlayStation Plus service balance, are available at Konzolvilág and make a perfect Christmas gift for gamers. To promote these, Konzolvilág commissioned a Christmas influencer campaign from us, aiming to reach gift-buying audiences beyond the gaming community.
Natural Product Integration
The campaign's creative content aligned with the festive season's mood, showcasing how simple and practical a gift the PS Plus balance top-up can be. Influencers authentically integrated the product into their Christmas videos and posts in their unique styles, ensuring the promotion naturally blended with their content.
Campaign Across Diverse Interests
The campaign involved not only gaming influencers (e.g., DoggyAndi) but also opinion leaders from various other fields: musical artists such as Dávid Herceg and Young G, lifestyle and fashion influencers like Anett Pásti and Bianka Pál, and vloggers such as Virág Ponekker. This diverse participant pool enabled the campaign to reach a broader audience, appealing to users with varied interests.
High Reach Numbers
The campaign also engaged new customer segments that Konzolvilág typically reaches only during the Christmas season. The results demonstrated significant reach, high engagement, and positive feedback from both the brand and the influencers. Commercial sales also surpassed expectations, although this influencer activity was not the sole contributing factor.
