Microsoft Surface Commercial with Gábor Wéber
The Concept
Microsoft sought a celebrity to promote its Surface products, someone who could join the international 'Original' campaign. The campaign aimed to feature creators who are supported by Surface. As Gábor Wéber is popular among the primary target audience (middle-aged men) and was writing his book about the world of Formula 1 at that time, he was a perfect fit for the concept.
The Challenge
Given the limited market for Surface notebooks in Hungary, the available budget had to be spent efficiently. We filmed at the Hungaroring with a minimal crew of just a few people.
The Result
The produced material achieved TV commercial quality, while the final cost was a fraction of what similar projects typically incur.
