ELTE GTK Online campaign
Rapid Brand Building
At ELTE, the teaching of economics returned after nearly a hundred years, following the establishment of the Institute of Business Administration. The primary challenge was recruiting students for a then-unknown program, including bachelor's, master's, and later, doctoral programs.
ELTE's prestige, the teaching staff of the institute operating as a faculty, and the educational program were convincing from the very beginning, but this had to be demonstrated to prospective students.
Effective, Targeted Reach
Already in the first year, the number of applicants was exceptionally high, and it has been increasing ever since. The first successful campaign year was followed by others, and today, ELTE GTI has clearly become one of the two strongest centers for economic education.
Diversified Messages
We are particularly pleased that in a survey conducted among admitted students, many recalled marketing tools we used, which, according to them, influenced their admission decision.
