PlayIt House Online Stream
The Concept
In 2017, with the emergence of Facebook Live videos, the demand for live videos surged, a trend that was also rapidly gaining momentum on YouTube at the time. The core idea was for the country's most popular video creators and their fans to engage together in the days leading up to the event through exciting competitions and quizzes, culminating in the announcement of the PlayIT Champion.
Pioneering Project
PlayIT House evolved into a unique, live online show, which we produced in collaboration with PlayIT's organizers, Meex. PlayIT House was held a total of three times, featuring well-known and popular video creators such as (but not limited to) Pamkutyáék, Unfield, Viszkok Fruzsi, Zsozé, KD Kodi, KD Dave, Kiss Imi, Szalay Isti, FollowAnna, Tturbo, Sirius, Szirmai Gergő, FWG Daev, GS Kaci, Videojáték Zsolti, Paplovag, and Csecse Attila. The show was hosted by Bátky Zoltán (BZ) and Losonczi Kata.
Exceptional Viewership
The daily 12-hour live broadcasts attracted a large audience, as we succeeded in creating something entirely novel that garnered significant interest. The initial PlayIT House achieved hundreds of thousands of daily views on YouTube. Subsequently, YouTube modified its reach algorithms for live content, prompting us to leverage Facebook and Instagram more extensively to consistently increase our reach.
Effective Community Building
A unique aspect of the Autumn 2018 PlayIT Ház was its live broadcast from the Hungexpo grounds, enabling daily observation of the event's setup progress from the upstairs studio's glass windows. Ultimately, we also provided live coverage from the PlayIT event itself over the weekend, where the YouTuber championship title was contested on the main stage.
