ELTE AI News Series
Innovation at its Finest – A New Dimension in University Communication
Commissioned by Eötvös Loránd University, we created a video series that pushes the boundaries of traditional content production. The project aimed to create a future-oriented, high-quality communication format where technology and storytelling form a perfect unity.
News Format Reimagined
The concept was built upon a classic news program structure, brought to life entirely with AI-based solutions. The news anchor's appearance, narration, and visual world received a unified, professional presentation, offering an experience that is both familiar and innovative.
Multiple Topics, Unified Visual System
The series covers various topics while maintaining a unified visual identity. With the help of artificial intelligence, each episode became dynamic, easily digestible, and visually coherent, which strengthens the recognizability and brand value of the content.
Result: Future-Proof, Scalable Video Content
By December 2025, the use of artificial intelligence solutions had become a highly divisive topic. This was reflected in numerous negative comments, which raised questions about the expected effectiveness of the campaign. Ultimately, it was proven that the vocal minority did not reflect the opinion of the broader masses. Over 90% of users reacted very positively to the videos, which was clearly demonstrated by high specific CTR numbers and high viewing rates. In terms of overall results, it was one of the most successful recruitment campaigns.
@elte_official Discover the world! ✈️ Start from ELTE! Application deadline February 15! #yourplaceis here . . . The video was created using artificial intelligence.
♬ original sound – ELTE - ELTE
@elte_official ELTE awaits you with an extremely wide range of training programs, where your actions shape the future.🚀 Apply by February 15! #yourplaceis here
♬ original sound – ELTE - ELTE
@elte_official 🪶 Continue the story of ELTE yourself and apply by February 15! #yourplaceis here . . . The video was created using artificial intelligence.
♬ original sound - ELTE
