Papilonia Butterfly World Online Campaign
The Concept
Papilonia Butterfly World opened its doors in the spring of 2025, generating immense interest from the very first moment. Our marketing campaign supported the opening with a targeted strategy and creative tools, proving to be a true sensation not only among locals but also tourists.
Brand Building with Magic
In the period leading up to the opening, we paid special attention to education and communicating the experience, ensuring visitors knew exactly what to expect. We built brand awareness through influencer collaborations, creative video content, and targeted PR appearances. During the campaign, we showcased not just a new venue, but a magical world to the audience.
Successful Opening Campaign
Pre-opening PR and influencer activities achieved higher-than-expected reach, leading to the suspension of some PPC campaigns due to overwhelming interest and limited capacity. After the record-breaking visitor numbers in the initial months, the goal was to stabilize traffic, which has been successfully supported by building partner sales channels and fine-tuned online campaigns.
An Experience That Lasts
Papilonia is a unique, magical place whose theme perfectly aligns with the online world dominated by social media. The spectacular presentations and extensive media coverage generated significant interest, setting records in the history of the Czech-based franchise and contributing to Papilonia quickly becoming one of the city center's most beloved attractions. It offers a unique, enchanted experience that everyone talks about, and we ensure it reaches everyone.
@papiloniabudapest Our dear guests often worry about our butterflies, so we made a video to reassure you: They are fine! 🥰🦋👍 Is its wing damaged? Unfortunately, this is an inevitable sign of aging, but it can still fly and is doing well. Are they resting in a strange place... on the ground or in the waterfall? They are still fine, they just choose interesting places to rest! Thank you for your interest in them! 🫂 #papilonia #papiloniabudapest ♬ original sound - Papilonia Bp | Butterfly House
@papiloniabudapest ⚠️ A very important rule when you visit us! Let's take care of them! 🦋 We also help! 🥰 #papilonia #butterflyhouse #butterflyhouse #papiloniabudapest ♬ original sound - Papilonia Bp | Butterfly House
