Microsoft Flight Simulator Poems
The Concept
After a long hiatus, a new installment in the Microsoft Flight Simulator series has been released. One of the most significant innovations of the 2020 edition is that the developers integrated Bing Maps data with artificial intelligence solutions running in the Microsoft Azure cloud, thereby creating a virtual replica of the entire Earth.
Exceptionally Positive Feedback
The Microsoft Hungary team aimed to present the game and foster enthusiasm for virtual flight in a manner that appeals not only to those already interested in aviation but also to a much broader audience. The primary reason for this approach is that it is worthwhile to engage with the game and admire familiar landscapes from above even without professional expertise, as the game offers a perfectly enjoyable experience without requiring any prior flight knowledge or training.
Featuring Renowned Voice Actors
A significant component of the campaign was a video advertisement series, launched in early October 2020, which selected three of the most beautiful poems showcasing Hungarian landscapes. These poems are recited by the nation's most renowned actors and voice actors, while viewers can admire the depicted scenery through the game's breathtaking visuals. The voices of Ági Kökényessy, Armand Kautzky, and Gábor Reviczky, combined with the stunning visuals of Microsoft Flight Simulator, delivered a truly meditative experience.
Low CPV Cost
Consequently, every location in Hungary can be explored by both small aircraft and large passenger planes. It is hoped that this will inspire many to engage in aviation.
