Snowattack online campaign
Snowattack
This is the largest Hungarian ski, snowboard, and music festival, organized as a week-long event in the French Alps, at the ski resorts of Les Deux Alpes or Les Orres. It is primarily aimed at young people, specifically Hungarian university students, who wish to combine the experience of skiing with a vibrant festival atmosphere. In recent years, the proportion of foreign visitors has also begun to increase.
Online campaign management
We have successfully managed multiple Snowattack events. The advertising period for the event typically extended from August of the preceding year to January of the current year. Campaigns were run concurrently on META, Google Ads, and TikTok platforms, with content available in Hungarian, English, and French.
Social media management
In certain years, we were also responsible for managing the Facebook, Instagram, and TikTok channels. Given the youthful style and strong interest in the camp, the community could be engaged very effectively. Humorous and trending content proved particularly successful in this context.
Results
As a result of visually appealing creatives and a meticulously developed communication strategy, campaigns achieved exceptional view rates and above-average engagement ratios. These indicators ensured that activities were conducted as cost-effectively as possible. Through dynamic and engaging creative content, we directed a significant number of interested individuals to the website, subsequently guiding them through various conversion strategies to complete bookings. Each camp typically reached full capacity well in advance of its commencement, enabling both attendees and organizers to embark on the party-filled skiing experience with complete peace of mind.
