JustVidman Xbox Game Pass promo
The Concept
The Xbox Game Pass service is a pioneer in its field; many simply call it the "Netflix of video games." However, with the introduction of the Ultimate version, even gamers were unsure about the differences between the subscription types. Every Christmas, tens of thousands of new users join them, eager to try out the service.
Highly Positive Audience Feedback
We created an educational campaign with JustVidman, one of the country's most well-known video creators, targeting primarily young men. JustVidman was already one of the country's most famous YouTubers (with over 550,000 subscribers), and he had not previously featured sponsorships in his animations, so we wanted to leverage the element of surprise in a joint campaign.
High Organic Reach
Instead of a "classic" sponsored video appearing on his channel, an advertisement was created for Microsoft's YouTube channel. With its bold style, Pamkutya Norbi's narration, and a well-targeted YouTube video campaign, it perfectly reached the target audience.
Low CPV in the Paid Campaign
The advertisement exceeded all expectations; in addition to the paid campaign, its organic spread was so significant that it quickly reached 1,000,000 views and has now surpassed 1.5 million. Over 23,000 people liked it, and countless comments stated, "the first ad I didn't skip." It is particularly gratifying that, in addition to achieving outstanding online efficiency metrics, a record number of Hungarian subscribers joined Game Pass during Christmas 2019, even when compared regionally.
