Forza Horizon 5 Influencer Campaign
The Concept
Another dynamic campaign we created for Xbox Hungary: we celebrated the latest release of one of the car games with a special experience-based promotion, where the boundaries between the game and reality blurred.
Entertaining Content, Well-Defined Target Audience
During the campaign, popular local influencers had the opportunity to test the car models they already knew and loved in the game on a real track.
Unique Video Features
We recorded the driving experience from camera angles that players were already accustomed to from previous installments of the series. The footage created this way was edited by the videographers with their own gameplay footage and published on their own channels.
High Reach Numbers
The campaign achieved enormous reach, high engagement, and excellent feedback – the Xbox community loved how the digital experience came to life beyond the screen.
The influencers' videos generated a total of over 270,000 organic views, while the summary uploaded to Microsoft's YouTube channel achieved an outstanding view rate of over 22%
and was presented to 190,000 viewers.
