Vatera promotion with influencers
The Concept
During the campaign, vatera.hu was Hungary's largest online marketplace, which began its operations in 2000 to connect sellers and buyers in the online space. In the summer season, the promotion of vatera.hu's featured product categories was carried out through a creative influencer campaign, featuring Isti Szalay and Róbert Winkler.
Isti Szalay
Isti Szalay is considered a veteran on YouTube, having gained popularity with his gaming content and vlogs, and he continues to maintain a significant following and popularity today. In his video, he purchased and assembled a garden pool and its accessories, thereby encouraging his audience to consider purchasing even more expensive products.
Róbert Winkler
Róbert Winkler is a Hungarian journalist, television and radio presenter, and the founding editor-in-chief of Totalcar, who has also become an active content creator on YouTube. He is primarily known for his beer-themed videos, which perfectly complemented the video-documented story of acquiring a garden grill ordered from Vatera.
High Reach Numbers
The campaign performed even better than expected (with over 200,000 YouTube views in total), and followers loved the content. The secret to its success was that we invited influencers who were well-suited to vatera.hu's request and theme to collaborate, resulting in the uploaded videos being perceived as valuable content rather than intrusive advertisements.
