Hello Hungary Village at the Volt and Strand festivals
The Concept
Between 2016 and 2018, live YouTube videos enjoyed their heyday, as YouTube, the number one video platform, faced stiff competition from Facebook Live videos in the live streaming arena. Accordingly, live YouTube content achieved prominence and large viewership. The organizing teams of the Volt Festival in Sopron and the Strand Festival at Lake Balaton asked us to create a spectacular live show that would convey the atmosphere of the festivals to those who were unable to attend.
Entertaining content with influencers
Based on our previous similar project, PlayIt House, it was clear that we would build the content around influencers relevant to the target audience, with lots of games, conversations with guests, and, of course, more and more music content as the evening progressed.
On-site and online presence
It was also a clear goal that, in addition to online content, the on-site appearance would also add color to the festival world. Fans could meet their favorite videographers, while also being able to look inside the container hosting the live broadcast and watch the broadcast itself on the display screen.
Introduction to the region
One of the main sponsors of the project was the Hungarian Tourism Agency, which is why, in addition to the festival, the presentation of the surrounding area also played a prominent role. During the live broadcasts, we visited places such as the city center of Sopron, the Károly Lookout Tower in Lővérek, the Eszterházy Castle in Fertőd, and the stone quarry and cave theater in Fertőrákos.
High Reach Numbers
The live broadcasts of the Volt Festival were watched by more than 180,000 viewers in total, while more than 80,000 viewers followed the events online at the Strand Festival. However, the reach of the performers' Instagram posts was even more massive. In the case of the Volt Festival, this content reached a total of 2.8 million people, while in the case of the Strand Festival, the total reach was 1.4 million.
