Kocka Store Communication Campaign
Creative Partner, Unique Challenges
Kocka Store is a unique shop focused on LEGO® bricks and creativity, offering a wide selection of exclusive parts, accessories, and the world of minifigures to those who visit. The store is located in Arena Plaza in Budapest. The goal was to drive customers to the store. The challenge was that the shop only had a simple one-page website, but despite this, we were able to establish a strong online presence by focusing exclusively on social media activities.
Social Media from A to Z
In addition to managing social media profiles, producing some of the content, and handling advertisements, we also became involved in managing partner relationships. We experimented extensively with creative content and advertising targeting methodologies, and ultimately not only increased brand awareness but also achieved significant traffic growth and in-store visits.
From Communication Campaign to Sales Results
Kocka Store's sales continued to grow, with marketing activities contributing massively alongside continuous product portfolio expansion. The unique MOC products built from custom LEGO elements introduced through our campaigns are now available on the store shelves as a successful sub-brand under the name MOCverzum.
